100+active SKUs
About KINGFISH
Professional food importer and distributor in Vietnam
KINGFISH connects stable imported sourcing, standard cold storage, and B2B operations for factories, distributors, supermarkets, Horeca, and F&B chains.
5,000B2B partner target
Brand story
Connecting global supply. Partnering with Vietnamese businesses.
Direct sourcing, cold-chain control, and long-term partnership for B2B seafood operations.
KINGFISH provides imported frozen food solutions for B2B businesses through a sourcing network across more than 20 countries. Every shipment is strictly quality-controlled and handled through cold-chain processes to ensure consistent quality when it reaches customers.
With more than 100 SKUs, we meet diverse needs across HORECA systems, distributors, supermarkets, and processing businesses nationwide.
Sourcing, cold storage, and handling systems are organized around recurring B2B purchasing needs.
Strategic cold storage
Faster service with optimized cost
100+ imported SKUs
A broad portfolio for B2B operations
Brand promise
KINGFISH does not race on price. We pursue uncompromising quality, sustainable supply, and trust in every shipment.
We control sourcing and supply chain execution to provide optimized pricing while fully meeting each partner's requirements.
Mission
Support 5,000 B2B partners in growing successfully through optimized sourcing and supply chain control.
Vision
Become a safe, trusted, and beneficial partner for customers in the food industry.
Operating philosophy
01
No blame
Take ownership and resolve issues to the end.
02
No avoidance
Be transparent, clear, and timely in every response.
03
No disappearing
Stay present when customers need support.
04
Continuous improvement
Lead by improving the system every day.
Target customers
KINGFISH designs its sourcing and service model for B2B channels that need stability, transparency, and fast response.
Factories & processors
Stable raw materials for production, processing, and packing.
Distributors & contractors
Imported supply, clear documents, and flexible partnership terms.
Horeca & F&B chains
Frozen goods for restaurants, hotels, buffet chains, events, and central kitchens.
Supermarkets, CVS & stores
Assortments for modern retail and specialty store chains.
Wholesale markets
Stable volume, competitive pricing, and fast fulfillment.
E-commerce / B2B-B2C
Multi-channel expansion across digital platforms.
Operational capability
Every shipment moves through controlled storage, packing, delivery, and customer support.
Global sourcing
Imported seafood from more than 10 countries, selected through clear quality standards.
Standard cold storage
Cold storage in key markets supports faster delivery and stable product quality.
100+ SKU portfolio
A wide range of frozen seafood, meat, butter, cheese, potatoes, and vegetables.
Digital operations
Improving sourcing, operations, and customer support systems for more efficient service.
Development journey
A practical growth path built around import capability and long-term customer trust.
012019
Milestone
The beginning
Founded SONG THUY seafood company, the predecessor of KINGFISH.
022022
Milestone
Import expansion
Sales exceeded VND 270 billion.
032023
Milestone
System development
Revenue exceeded VND 385 billion.
042024
Milestone
Serving major partners
Sales exceeded VND 585 billion.
052025
Current phase
Sustainable breakthrough
Sales exceeded VND 598 billion.
Partnering with businesses through stable quality, transparent documentation, and professional service.
What customers say about KINGFISH
KINGFISH has been our reliable supplier for many years. They provide high-quality products and very professional service.
Mr. Nguyen Hoang Nam
Purchasing Director - Premium seafood restaurant chain
The KINGFISH team responds quickly, advises clearly by product group and delivers on schedule, helping our kitchen plan better during peak hours.
Ms. Tran Minh Anh
Operations Manager - Seafood buffet restaurant
Products are well packed, traceable and supported with practical product photos. Customers appreciate the freshness and quality.
Mr. Le Quoc Huy
Fresh food store owner
KINGFISH helps us standardize seafood supply across multiple outlets. Lot quality is consistent and the return process is clear.
Ms. Pham Thu Ha
Central kitchen lead - F&B chain